Flash Dancing

Nothing else can put a smile on his face like a flash mob dance very fact hundreds of strangers when you? Re least expected. On January 15, London? S Liverpool Street station turned into a big dance floor, thanks to a well-known mobile phone provider.

The slogan, "Life? S for share "is exactly how you feel after watching the viral video that was filmed with hidden cameras. What began with a handful of people quickly molds gettin into a whole station? down (Mohawk grandmothers and rockers alike) to the head upbeat music blaring. Intrigued spectators, no doubt, to question his sanity, he filmed the entire event via cell phones and then share with family and friends. In short, a total publicity stunt-free alternative out perfectly.

Congratulations to the mobile phone services, and its advertising agency, for giving us something to laugh and talk. . . what was probably the point. This type of alternative advertising campaigns to let people really thinking outside the silo (s online marketing, guerrilla marketing, advertising your home, etc.) and has focused on creating a connection between experience and brand, using all appropriate instruments at its disposal.

Although many people are criticizing both the brand and the advertising company for using alternative regurgitated material, that can not be said is that they were able to obtain large amounts of people in a way that makes us all feel good just looking, is a success. After all, the message here is that the provider of mobile services allows customers to share a significant moment with the people who matter most.

About the Author:

Jeff R. Lamb is the president of DOmedia. The DOmedia Community is the place for all members of the alternative advertising industry to come together, share ideas, ask questions, promote best practices and meet others who have the same passion for alternative media in all of its forms. Asset Owners. Advertisers. Agencies. Aficionados. Learn more at www.domedia.com

Article Source: ArticlesBase.com - Alternative Advertising Teaches People How to Dance

Flash Dancing

Flash Dancing