Fire Cree
Even if you are one of the few people who do not have a website is likely to hear much about the search engine optimization (SEO) in recent days. Those of us who earn our living working on the site are well aware of the importance of SEO. In fact it is so critical that has spawned an entire industry to help people websites work better in engines.But search have ever thought about why the search engines matter?
It is a word: traffic.
It that search engines are responsible for moving large amounts of web traffic. Accurate statistics can be challenging to locate. But depending on whose data you believe that between 70% and 85 +% of all Internet traffic originates from search engines.
That percentage should stand up and take notice. When you figure that equivalent to more than 113 million searches a month you start to see why search engines are so important.
Therefore, it becomes quite easy to see if your site is indexed in search engines, then you're missing a lot of potential visitors. And if your business website that is not indexed, then you are leaving a lot of money on the table of potential customers who have no idea it exists.
It gets worse
It's worse than that, though. How many times do a search on, say, Google and see something like, "Results 1 to 10 of 45,000,000 for ..." in the upper right corner? Sounds impressive, right?
You might be tempted to think, "and whenever I'm in $ 45 million, I'm fine. "But that thought is totally wrong.
Because it turns out that somewhere in the neighborhood of 90% of the time users click on a result on the first page of results. And half of those who click the first search result.
What it means is that there are 44,999,990 other results that have the opportunity always sensitive to traffic each time the search term is searched. So, obviously, if you care at all about how many visitors come to your site that you want to pay respectful attention to search engines.
Organic Search vs. Paid Search
One thing to keep in mind is that there are two ways to get traffic from search engines. You can optimize your site so that occurs naturally in the search results of a term specific search.
Or you can buy traffic through the use of "sponsored results" that are just ads that are usually paid on the basis of how many times you click. These ads are sometimes called "Pay Per Click" PPC or just for short.
Here are some of the factors Google uses to determine how to classify the results of payment:
- Price advertiser paid
- Price Other payment
- Click Through Rate
- Relevance of Words
- Page Quality
- Account History
- URL History
- "Other factors"
The latter is Google catch-all so you do not have to reveal all its secrets.
In general, the cost per click depends on where the ad is ranked, a competitive search term is, and (again) some other factors.
The organic results are classified based on what search engines are the most relevant results available. No matter how many times they get clicked, it still does not cost any website owner.
So obviously, a high range of a competitive search term can mean heading wholelotta traffic to your site. For Free.
I do not know you but I am a big fan of free! About the Author:
Chris Cree is a New Media Speaker and Systemizer - guiding real businesses to increased influence and income through current technologies. He is a long time professional navigator: in planes, ships, and on the web. Through his company SuccessCREEations, Inc. and video site ChrisCree.TV Chris teaches real businesses how to engage new media and expand their audience. He offers consulting services, is available for public speaking and produces informational products on new media topics.
Article Source: ArticlesBase.com - Why Search Engines Matter
Fire Cree
Fire Cree
